ABOUT US
We are the only cross-brand and cross-retailer reusable packaging system from Germany for the personal care and home care sector.
OUR TEAM
We are a diverse team that brings together expertise in the fields of beauty, consulting, process engineering, and sustainability management. Coming from different backgrounds, we share a common goal: to realize the vision of a waste-free future.
CO-FOUNDER & CEO
Lars Buck
CO-FOUNDER & DIRECTOR SUPPLY CHAIN
Mirko Waraszik
OPERATIONS & DESIGN
Mirjam Zimmermann
CIRCULARITY & TECHNICAL DEVELOPMENT
Dana Voges
SUPPLY CHAIN & REVERSE LOGISITCS
Verena Staudinger
OUR MISSION
Circular Economy for the cosmetics industry—scalable, profitable, and without compromise.
Through innovative reusable packaging solutions and the appropriate infrastructure, we enable brands, retailers, and consumers to seamlessly transition to closed-loop material and resource cycles.
HOLSITIC SUSTAINABILITY
Our solutions are aligned with the UN Sustainable Development Goals (SDGs)—with a particular focus on:
SCIENCE-BASED
With our zerooo PET bottles, we can help reduce greenhouse gas emissions, water consumption, and fossil resource depletion. This data was scientifically collected in a Life Cycle Assessment (LCA). The PET bottle can be reused up to 25 times. After being sorted, 98% of the bottle can be recycled through bottle-to-bottle recycling.
OUR ACHIEVEMENTS - AWARDS AND FUNDING
Winner of the 2025 Reusable Packaging Innovation Award
The Reusable Packaging Innovation Award is an award presented by Deutsche Umwelthilfe (DUH) and the Stiftung Initiative Mehrweg (SIM) that recognizes outstanding new developments, technologies, and systems in the field of environmentally friendly reusable packaging. It promotes resource conservation and circular economy.
Winner of the German Sustainability Award 2025
The German Sustainability Award recognizes pioneering contributions to the transition toward a sustainable future. It highlights, through the best examples, how environmental and social progress can be achieved more quickly. The award aims to motivate all key stakeholders to drive change, connect them across borders, and foster partnerships.
Funding from IFB Hamburg
As part of the ProFi Umwelttransfer and Green Screening programs, IFB Hamburg supported the development of our zerooo PET bottle, a reusable, single-material solution that combines sustainability and practicality. During this process, prototypes were optimized, reusability was ensured, recycling concepts were tested, and the sustainability potential was validated using LCA.
Funding from CITEO
CITEO actively promotes reuse solutions to help France meet its regulatory targets, such as achieving 10% reusable packaging by 2027. As part of this effort, the organization supports standardized, open-source-compatible reusable packaging (“R-Coeur”) and regional pilot projects (e.g., in Brittany or Normandy) to build the infrastructure for collection, sorting, and cleaning.
