REUSE FOR COSMETICS IN RETAIL
We show you how reusable packaging for cleaning and personal care products works in retail—without major changes, inspired by the beverage industry’s proven deposit-return system.
WHY REUSE WITH zerooo?
- brand value & customer loyalty
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Encouraging repeat purchases and long-term customer loyalty through the deposit-return system.
Standing out on the shelf through sustainable innovation. - retail integration & scaling
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Standardized processes & efficient return systems.
Omnichannel integration (in-store, online, delivery). - data & transparency
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Traceable, end-to-end supply chains and additional supply chain data.
Access to consumer insights throughout the entire lifecycle. - sustainability
- A significant contribution to waste reduction, CO2 reduction, and the company's own ESG goals.
zerooo IN RETAIL:
products are sold plus deposit
return of empty containers and refund of the deposit
empty container collection (no sorting required)
reverse logistics through zerooo
products are sold plus deposit
return of empty containers and refund of the deposit
empty container collection (no sorting required)
reverse logistics trough zerooo
OUR KEY FACTORS FOR SUCCESS
return infrastructure
zerooo containers are certified for all types of deposit return machines. Alternatively, they can be returned at the checkout or via delivery services.
data model
Every zerooo PET bottle is serialized with a GS1 Global Returnable Asset Identifier (GRAI). This makes it possible, among other things, to track and sort the bottles.
deposit management
As in the beverage industry, the deposit amount for end consumers is calculated inclusive of value-added tax. A separate deposit account is maintained.
reverse logistics
We provide you with suitable secondary carriers for collecting our reusable containers. We then pick them up, sort them, and clean them.
CONTACT US
Become part of the zerooo infrastructure!
Contact us and help shape the future of the cosmetics industry! Whether you’re a food retailer, concept store, drugstore, or operate under another business model—we have the right reusable solution for you. More than eleven brands already rely on the zerooo reusable system, and several more will soon be launching products in zerooo containers.
Mirko Waraszik
Co-Founder & Director Supply Chain